Some Industry Honesty
(refreshing isn't it?)
How many of you assume that products labeled "hypo-allergenic" or "natural" are going to be perfect for your skin?
Hate to break it to you, but it's not necessarily so! The FDA does NOT regulate the term "hypo-allergenic" or "natural".
Cosmetic companies can and do use the terms for any product they like, no matter what the ingredients!
We use the term "natural", meaning the bulk of our ingredients are from a natural source, i.e. minerals. But shopper beware, it's not a regulated term.
My best advice is to understand and learn about makeup ingredients and their typical reaction on YOUR skin. By shopping online, you can easily look up ingredients in wikipedia or other reliable sources. I bolded reliable for a reason. There are a lot of sites and blogs trying to use scare tactics to gain traffic and interest and MONEY! Yup...they earn money when you click on their sponsored ads.
Example: Silica- there's scare info going around that it's dangerous. This is totally blown out of proportion. OSHA does have a warning for this ingredient as an inhalant risk if you MINE IT as a career and breathe huge dust clouds day in and day out.
But some like to take that warning and scare consumers. We don't expect you to know all this, but we've done our homework/research;)
We do consider our mineral makeup to be as "natural" as possible, and for the most part hypo allergenic. Because most of the ingredients we use are minerals. Yes, some minerals are "mined from the earth," but they are required to be cleansed to remove naturally occurring trace elements that are not good for you. Most cosmetic pigments are lab created to insure safety and compliance with the FDA.
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