Concealers can be Tricky

Getting the right concealer for your skin tone can be tricky. But getting the right concealer for your skin tone that also works with your foundation? Nearly impossible....until now.

Our "Hide It" mineral makeup concealers are designed to work effortlessly WITH your mineral makeup. It's not a cream, that will slide off once your face gets damp or oily, but it's a creamy mineral powder with great adhesion that melds perfectly with your skin and mineral foundation.

We not only have skin toned mineral concealers for porcelain to tanned skin shades, but also corrective concealers to help cover the most difficult skin issues. Our Green Goddess concealer covers redness from acne, rosacea and port wine stains. Our Cinderella Yella concealer is great for covering dark under eye circles with a purpleish cast, and hyper pigmentation (dark spots). And our Just Peachy concealer also covers dark circles with a blueish cast. It's all based on color wheel theory. Opposite colors negate each other!

No need to worry about warm humid weather, or if our concealer is going to last through your busy day or work out! Check out our video demo of our concealers water repellency.

How Many People have Used your New Makeup?

First a definition of cosmetic:Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, permanent waves, colored contact lenses, hair colors, hair sprays and gels.

This is kind of a gross topic, but one I thought worthy of writing about. I was in a large retail store about a month ago, strolling through the cosmetic department. Noticed some gross looking containers of body butter on the shelf. Picked it up. Opened it. Discovered it was half empty with crusty stuff around the lid threading. Abhorred that it was NOT a sample display, but sitting there waiting for someone to pay full price for a USED cosmetic!

I brought this to the attention of the FDA representative during a 3 hour conference call a few weeks ago. Their reasoning for no safety seals is: A)would be too costly for manufacturers, and B)the buyer wouldn't be able to sniff the shampoos and lotions and potions.

I can kind of see his point. I mean, I do open and sniff body wash and lotions. There are some smells that are just plain nasty! And who wants to go back to the store to return things like that?
But...do they really need unsealed bottles of liquid foundation just begging to be tested out on every passerby's arm?

My solution for you all.....buy online!  We sell our mineral makeup online only right now, but we have a seal covering the holes, and an external seal to keep the lid snug during shipment. Our products have never sat on a shelf being tested by whoever comes along. And they are made in small, fresh batches;)

Pure Pigments as Eye Shadow?

There's a lot of buzz about using pure mineral pigments as eye shadow. Some of the buzz is positive, some negative. Most of it confusing and misinformed.

On one side of camp hoorahs for extreme pigmentation and color. Raves about purity and intensity. On the other side of the camp, boos and thumbs down. Videos of ultra marine blue 'dissolving' in water as if they are paints. Horrified responses, totally buying into the demos.

Both sides of the camp need some education!
1. Ultramarines are approved by the FDA for use in cosmetics, except for lips.
2. Ultras that are approved for cosmetic use are lab created in order to be safe and free from naturally occurring toxins. (ultras for paints are not for use in cosmetics for obvious reasons)
3. Ultras, although bright and intense, do not make the best eye shadow. Why? Because they are draggy, chalky, and lack good adhesion. They are a COLORANT, and when used with other ingredients are a PART of a finished product.
4. The FDA Specifically states "(c) Uses and restrictions. The ultramarine pigments may be safely used for coloring externally applied cosmetics, including cosmetics intended for use in the area of the eye, in amounts consistent with good manufacturing practice."
Note that last part..amounts consistent with GMP.
5. Ultramarines dissolving in water? Well it may look like it, when it's stirred into a beaker or bowl of water, it actually DISPERSES in the water. Let it sit overnight, and you'll find it sitting at the bottom, like sand in the ocean!

Colorants for cosmetics obviously need to disperse or mix with the other ingredients, be it an eye shadow, mineral makeup, soap, lotion or shampoo. If it didn't "disperse" we wouldn't have any colored bath and body products or makeup!

However, dispersing and dissolving are two different things. Recent youtube videos displaying ultras dissolving in water are just fear mongering demos, performed by uneducated or misinformed folks.