Mineral Makeup - LA Mineals

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Wednesday, September 29, 2010

Oily Skin - Pros, Cons and Solutions


Oily skin can be a blessing and a curse. Your skin produces sebum/oil to keep the sensitive facial skin moist. Your face is the most often exposed to the sun, hence most at risk for drying out.

Pros=
▻The oilier the skin, the longer it will retain its youthful appearance
▻Oily skin wards off wrinkles till later in life
▻Oily skin tans easier


Cons=

▻We may not like the oily look
▻ Many cosmetics slide off of oily skin
▻Oily skin tends to be more acne prone

There are numerous face washes designed for oily skin and/or acneic skin. However, over washing, using harsh cleansers sends a signal to your skin to produce more oil! The secret is to wash your face daily, removing excess oil along with accumulated dirt and airborne crud. Then use a non alcohol toner, like simple witch hazel, and a moisturizer that is not oil based. I prefer the ones water or aloe vera based moisturizers.

It is much better to soak up the excess oil during the day, rather than trying to prevent it's production (which ends up drying out your skin, and making more oil). There are numerous products for this, including blotting papers, and Oil Control Powders. Many oil control powders contain chemicals, but there are natural makeup ingredients that do a fantastic job of soaking up excess oil. Our Oil Control Mattifying Powder contains Kaolin Clay, a centuries old solution for clarifying and mattifying the skin. We also include a special silica that is designed to absorb seven times it's weight in oil! This ingredient acts like a million little sponges at work all day, keeping your skin smooth and matte :)

Additionally, since oily skin can be acneic, we include Allantoin, a natural antiseptic and skin soother. Silk powder is also one of our ingredients, and it functions as a natural moisture balancer (it also feels great against your skin).

The powder can be applied before or after your foundation. We recommend using a mineral makeup foundation combined with our Oil Control Powder.

For only $2 you can try a sample of our Oil Control Mattifying Powder with no obligations, no risk, and no auto-ship commitments.

Stay Beautiful,

Lorraine
CEO & Founder
L.A. Minerals

Wednesday, September 8, 2010

SPF and You


Some of you may wonder why not all makeup products claim a specific SPF rating. At LA Minerals, we choose not to claim a specific SPF rating for various reasons:

1. Once an SPF rating is claimed the cosmetic becomes a drug.

2. As a drug, SPF ingredients are limited. For instance Titanium Dioxide, as an active ingredient, is limited to 25%, which is the level used in some sunscreen with very high SPF levels. In a cosmetic, the FDA does not limit inclusion percents!

3. It costs thousands of dollars PER SHADE for SPF testing. As a young and growing company, it would be cost prohibitive to do this, without passing the cost along to you, our valued customer.

4. The accuracy and reliability of SPF testing is controversial. The amount of product used varies from one person to the other. There is no way a lab can determine how much you put on. I recently watched a news clip on this, and to achieve the proclaimed SPF, the person would have needed to use about a 1/4 c of lotion, on their arms!

But just so you know, we do include Titanium Dioxide, and High Micron Zinc Oxide in most of our mineral makeup foundations-Hollywood, Valley Girl, and our new Wet foundation, at the following percentages:
Hollywood: Titanium Dioxide = 14%, Zinc Oxide = 7%
Valley Girl: Titanium Dioxide = 19%, Zinc Oxide = 14%
LA Wet: Titanium Dioxide = 10%, Zinc Oxide = 5%

Armed with this knowledge, it's pretty easy to look up other makeup brands active ingredient percentages and get a rough idea of our products approximate SPF. However, I strongly recommend, that if you spend a lot of time in the sun, it's best to also use a moisturizer with SPF ingredients.

We are registered with the FDA under their Voluntary Cosmetic Registration Program (VCRP). The VCRP helps the FDA in its mission to protect consumers, while also helping cosmetic manufacturers and distributors make informed decisions. This basically tells them we exist, and makes it easy for them to look over our shoulder if they want. It also tells them that we practice their recommended Cosmetic GMP, good manufacturing practices.

Saturday, August 28, 2010

Concealers can be Tricky

Getting the right concealer for your skin tone can be tricky. But getting the right concealer for your skin tone that also works with your foundation? Nearly impossible....until now.

Our "Hide It" mineral makeup concealers are designed to work effortlessly WITH your mineral makeup. It's not a cream, that will slide off once your face gets damp or oily, but it's a creamy mineral powder with great adhesion that melds perfectly with your skin and mineral foundation.

We not only have skin toned mineral concealers for porcelain to tanned skin shades, but also corrective concealers to help cover the most difficult skin issues. Our Green Goddess concealer covers redness from acne, rosacea and port wine stains. Our Cinderella Yella concealer is great for covering dark under eye circles with a purpleish cast, and hyper pigmentation (dark spots). And our Just Peachy concealer also covers dark circles with a blueish cast. It's all based on color wheel theory. Opposite colors negate each other!

No need to worry about warm humid weather, or if our concealer is going to last through your busy day or work out! Check out our video demo of our concealers water repellency.

Saturday, August 14, 2010

How Many People have Used your New Makeup?

First a definition of cosmetic:Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, permanent waves, colored contact lenses, hair colors, hair sprays and gels.

This is kind of a gross topic, but one I thought worthy of writing about. I was in a large retail store about a month ago, strolling through the cosmetic department. Noticed some gross looking containers of body butter on the shelf. Picked it up. Opened it. Discovered it was half empty with crusty stuff around the lid threading. Abhorred that it was NOT a sample display, but sitting there waiting for someone to pay full price for a USED cosmetic!

I brought this to the attention of the FDA representative during a 3 hour conference call a few weeks ago. Their reasoning for no safety seals is: A)would be too costly for manufacturers, and B)the buyer wouldn't be able to sniff the shampoos and lotions and potions.

I can kind of see his point. I mean, I do open and sniff body wash and lotions. There are some smells that are just plain nasty! And who wants to go back to the store to return things like that?
But...do they really need unsealed bottles of liquid foundation just begging to be tested out on every passerby's arm?

My solution for you all.....buy online!  We sell our mineral makeup online only right now, but we have a seal covering the holes, and an external seal to keep the lid snug during shipment. Our products have never sat on a shelf being tested by whoever comes along. And they are made in small, fresh batches;)

Sunday, August 8, 2010

Pure Pigments as Eye Shadow?

There's a lot of buzz about using pure mineral pigments as eye shadow. Some of the buzz is positive, some negative. Most of it confusing and misinformed.

On one side of camp hoorahs for extreme pigmentation and color. Raves about purity and intensity. On the other side of the camp, boos and thumbs down. Videos of ultra marine blue 'dissolving' in water as if they are paints. Horrified responses, totally buying into the demos.

Both sides of the camp need some education!
1. Ultramarines are approved by the FDA for use in cosmetics, except for lips.
2. Ultras that are approved for cosmetic use are lab created in order to be safe and free from naturally occurring toxins. (ultras for paints are not for use in cosmetics for obvious reasons)
3. Ultras, although bright and intense, do not make the best eye shadow. Why? Because they are draggy, chalky, and lack good adhesion. They are a COLORANT, and when used with other ingredients are a PART of a finished product.
4. The FDA Specifically states "(c) Uses and restrictions. The ultramarine pigments may be safely used for coloring externally applied cosmetics, including cosmetics intended for use in the area of the eye, in amounts consistent with good manufacturing practice."
Note that last part..amounts consistent with GMP.
5. Ultramarines dissolving in water? Well it may look like it, when it's stirred into a beaker or bowl of water, it actually DISPERSES in the water. Let it sit overnight, and you'll find it sitting at the bottom, like sand in the ocean!

Colorants for cosmetics obviously need to disperse or mix with the other ingredients, be it an eye shadow, mineral makeup, soap, lotion or shampoo. If it didn't "disperse" we wouldn't have any colored bath and body products or makeup!

However, dispersing and dissolving are two different things. Recent youtube videos displaying ultras dissolving in water are just fear mongering demos, performed by uneducated or misinformed folks.

Sunday, November 8, 2009


Crumbs of Knowledge...or my 2 cents worth, depends on the topic!

Occasionally I'll pick up some cosmetics that are getting a lot of buzz, just to try them out. Always good to know what the "competition" is offering. Lately I've tried 3 foundations. I won't mention brands here, but it probably won't be hard for you to figure out.

First product was a mousse type foundation. Felt wonderful on my fingers. Looked cool in the nice thick glass jar. On my face, covered so so. Instantly felt like a mask though. Over the course of the day, felt like a thick mask over oil that was trapped beneath. YUCK...couldn't wait to get it off!

Second product was a liquid colorstay long endurance foundation. No fancy bottle, not cool looking, so I'm thinking OK..maybe just a good product. Went on nice, looked matte and covered good. Absorbed oil well. No mask like feel. I wore this for about 3 days in a row. Then I started breaking out, really bad! Couldn't figure out why? I washed my makeup off in the shower every night, then used extra face wash, toner and lotion after my shower. So why the breakout? Hmmmm
Well on day 4 I decided to use an alcohol soaked cotton pad on my face in the morning (keep in mind after all that cleaning the nights before). I was SHOCKED to see foundation coming off onto the cotton pad. Think I found the reason for the breakout! Yeah it was colorstay all right. Stayed so good that it won't come off.

Third foundation was the most popular selling mineral foundation we all have seen on shopping channels. Applied nice, didn't cover all that great, WOW at the shine, and by noon I was scratching my face off! I try not to stand on my "NO BISMUTH" soapbox very often. Bismuth can be fine in small quantities like blush or eyeshadow. But at the percent in their foundation, not tolerated well by many. Even if they don't itch, bismuth tends to clog pores over long term use. Why? Because it's a heavy metal, and a very large particle size mineral. Hence it has to be buffed buffed buffed into the skin/pores. Irritates the skin, and it doesn't all necessarily come off or out of your pores when you wash your face, hence breakouts.

Needless to say I was very happy to be done with the competition, and back to wearing my Hollywood mineral foundation! Lasts all day, feels like air, and actually comes off when I want it to with no break outs!

Stay beautiful ladies:)

~Lorraine

Wednesday, July 29, 2009

Cosmetic Ingredients - How much is in there?


We're all more aware of what we put on our skin, or in our mouths these days. Choosing cosmetics that are safe and full of helpful ingredients can be a daunting task. First of all, some of the words are only pronounceable by a Doctorate in English or science. But even if we can say the words, what are we getting? And how much of it?

Cosmetics, including cleansers and creams, mineral makeup, lotions and potions, are regulated by the FDA in the USA. All ingredient lists must be listed from greater to smaller percents of usage. In other words, the first ingredient will always comprise the largest percent of that product. (colorants and flavors are the exception and can be listed in the "may contain" area, to protect manufacturers formulas.

So, if you are wanting a product with a lot of aloe vera in it, you'd look for that ingredient pretty high up in the list. If water is the first ingredient and aloe is the 6th or 7th, you can be sure the product is mostly water. This info can be really helpful when you are looking for specific ingredients for your skin or health.

This also helps explain why certain products are more costly than others, even though they have the "same" ingredients. You cannot tell how much of an ingredient is in that product, simply by reading the list!


Normally the last ingredient on the list is either a trace quantity (not enough to require measurement) or 1-2% of that product. Now that doesn't always mean there's not enough to be effective, just because it's last.
Most cosmetic formulators (including us) follow the manufacturers recommended usage rates.

Allantoin, a natural antiseptic and skin soother, is in our Valley Girl mineral foundation. It has a recommended usage rate of .5-2% of the formula. Adding more will NOT be more effective, any less will be ineffective. The FDA does not regulate inclusion rates, therefore formulators depend on information and data from their suppliers, chemists, estheticians and manufacturers.

Lately the market has been bombarded with "mineral makeup". Or powders made "with minerals". Often times promoted as "made with pure mineral pigments". The word WITH is the keyword here. With what else? And how much of it is minerals?

Hint here: mineral pigment is generally less than 3% of the total product. So if that fancy new makeup is made with mineral pigments, it will probably be last or close to last on the list, and be some type of iron oxide.